Temperatures are dropping and seasonal interest yields mums, marigolds, pansies, and ornamental peppers. But for fall, there is an enduring alternative, Callicarpa americana, a stunning selection for fall color. In late September, the American Beautyberry, as it is referred to commonly, bares dazzling gems of bright purple berries amongst open green foliage. Its nonpareil display of cool colors is a taste of something different.

The American Beautyberry is low maintenance, beautiful, and fit for high standards. This perennial will never disappoint a gardener. Its botanical name simply says it all, Callicarpa americana: callos means “beauty” in Greek, carpos meaning “fruit”, and americana represents its land. As a native to Texas and the American Southeast the callicarpa loves our hot, humid summers and mild winters.

Beautiful and versatile, this native is often found as an understory plant, but will perform excellent in either sun or shade. A summer’s end is marked by inconspicuous, lilac flowers that soon give rise to exceptional berries. Clusters of bright purple berries introduce cooler temperatures. The leaves begin to turn a beautiful light green before dropping to the ground in late fall.

The United States Department of Agriculture at the University of Mississippi has proven an old folk remedy to be true. For centuries, farmers protected their livestock from biting insects by applying crushed leaves to their animals’ harnesses. The studies prove, three chemical compounds in the leaves help ward off biting insects and work as a natural mosquito repellent.

Callicarpa americana is one of a kind; It’s an unbeatable landscape selection. It provides rare qualities that are hard to find in nature. You will be captivated by its beauty and you will adore its ease of care. It’s a true American grace and perfect for a xeric garden.